Digital Marketing

Simple and Proven Ways to Build an Email List

Last updated at 14-06-2023

Email marketing is a tricky business, but not an outdated one. Find out how to build an email list here. Read our blog and change your business’ fortune.

If you are running an online business, you cannot be excused from building a perfect email marketing strategy. A successful email marketing strategy is based on being able to build an email list.

Building an email list is a detailed process. Let us get you familiar with the idea of an email list.

What is an Email List?

You might already be familiar with the idea of subscribing to email newsletters on websites. Doing so gets you weekly emails and eBooks. This means you have entered the respective site’s mailing list.

Email list constitutes a collection of emails used by a firm to send marketing material to subscribers.

That is, to build an email list, you must have a steady number of subscribers.

Why is an Email List Important?

A successful email marketing strategy will not look past the importance of an email list. As important it is for your business, it is just as difficult to get people to give you their emails ids.

How can you let your customers know you have something new for them if they are hesitant to share that id?

By the end of this blog, you will get a better idea of how to build an email list successfully. So, here are fifteen ways to substantially increase your subscribers.

1. Include A Sign-Up Button & Form On Your Website

This is a given. There is no way you can avoid a sign-up form on your website. Your website determines the trajectory of your business.

Including a sign-up space and form in your website is the first step in creating an interface for your business.

Take a look at these sign-up forms which you may directly embed on your site.

2. Make Sure The Content On Your Social Media Offers Sign-Up Options

Social media is a game-changer in digital marketing. It has very important impacts on email marketing as well.

To build an email list, you can include an interface for your followers to sign up on your social media.

Include a sign-up option on your posts. Add it to your profile descriptions as well. Your fans, followers and occasional visitors are likely to use this button.

3. Collect Email Ids From Events That You Host

Hosting events have become as important as online marketing methods to build an email list.

In the age of webinars, you may host an event where people can register through their emails.

Purchasing tickets may be done via emails. Use the email ids of potential customers who have been part of the events you have sponsored to communicate with them.

Take a look at how to create registration forms from JotForm.

4. Collect Ids From Conferences

The strategy you use for events may also be employed at conferences. Your conferences can help you build an email list.

Like every other event, a conference can connect you to new leads. Being more organized, conferences are most likely to offer better potential at gaining leads.

5. Freshen Up Your Current Database of Email Ids

How can you forget about your faithful database of existing customers in email marketing? You need to keep them informed and rooted to you.

Never let them forget about your website or miss out on your newest offers.

You may even use your personal contacts to vouch for your business to their kin and kith. Personal marketing never misses a beat!

6. One-on-One Approach

A face-to-face approach is a winner. What is more appealing than directly convincing leads to sign-up to your website?

At the end of the events you host, you can directly ask for the subscription from participants.

Such relationships are likely to last longer. You can make it to their trustworthy list of sponsors. Not limited to email marketing, this strategy is beneficial in the long run as well.

7. Nurture A Mobile-Friendly Interface To Sign-Up

This is the era of smartphones. Your business cannot create a miraculous business without a mobile-friendly interface.

Make sure your sign-up form is comfortable to use on smartphones as well.

This way, your customers can subscribe to your website whenever and wherever they please. This is very important to build an email list. It ensures that you care about the comfort of your customers.

8. Create A Welcome Mat For Your Website

Another way to brush up your homepage a tab-bit higher is by including a Welcome Mat to it.

A Welcome Mat converts an ordinary webpage into an email list-building machine. It is the popup that a visitor is first offered when they enter your website. You might have seen some of them.

Understand the importance of a Welcome Mat with Daily Story. It is high time to include this to your website. Most budding marketers have already done so.

9. Collect Ids By Sharing Your Guest WiFi Using Apps

This method is for people who have retail stores. You can offer guest WiFi facilities to customers. This can give you the provision to collect their emails to build an email list.

There are many applications out there that will help you boost up your email marketing game.

You can read more about WiFi marketing here with Shopify. It is simply an inter-complimentary system where you may use the information shared by your customers to send them promotional messages.

10. Run Ads On Social Media

Again, social media can make or break your business. Running an advertisement on Facebook, Instagram, YouTube, Twitter, etc. can help you reach out to a large number of potential customers.

There are many options you may choose to advertise on social media.

For instance, take a look at Facebook advertising to get a better idea. The social media platform offers quite a lot of options to suit your pocket and convenience.

11. Provide Exclusive Access To People

People love being made special. Offer them exclusive things.

For instance, you can use your social media interfaces to announce that subscribing to your newsletter will give people access to the newest updates.

You can offer them exclusive discounts upon signing up on your website.

12. Do Not Compromise On Email Marketing Content

Content will always sell. Mediocre and repetitive content will forever remain below average.

Make sure you focus on content quality both on your social media and website. Content alone can travel mouth-to-mouth and text-to-text.

Your faithful followers are most likely to act as your ambassadors if your content is worthy of that attention. It should promote them to revisit your website week after week.

13. Work On Your Form Design and Opt-In Copy

An opt-in page is criminally underrated in the email marketing arena. These are interfaces that allow your customers to “opt-in” to receive newsletters and promotional emails.

Your form design is also important and requires an appealing vibe to it. With a focus on these two, you can build an email list easily.

Give this blog by Active Campaign a read to understand how important opt-in is to your marketing website.

14. Partner Up With People From Your Industry

You cannot expect to make it big as a beginner in the industry if you do not associate with the biggies.

Connect with a firm that already has a stable list of subscribers. They may show interest in your content.

Trying to piggyback on a contemporary is a tough job. But you may do a few things like focus on content quality, associate with influencers and use social media tactfully.

15. A Tempting Lead Magnet

One of the best ways to build an email list is to offer lead magnets to potential customers.

A lead magnet is a free item/service which is given away to gain more contacts. You might be familiar with the idea of trial subscriptions that let you cancel anytime you please. This is an example of a lead magnet.

Trial newsletters, free consultations and advice, etc. can be used as lead magnets to boost your email marketing strategy.

Belt Up & Build An Email List That Is Out Of This World!

We hope you have got an idea about how to build an email list with this blog. The strategies mentioned in this write-up are mostly fool-proof ones that you might have previous experience with.

If you have always been on the receiving end of such strategies, it is time to get into that driver’s seat!

If you are a new marketer, give one of these strategies a try and let’s see how it works out. Good luck!

 

Do you have more to add to this list? Please feel free to do so in the comments down below.

Happy Marketing, Folks!