Digital Marketing

Top 10 Social Media Marketing Tools for Digital Marketing Experts

Last updated at 16-06-2023

Looking for the best social media marketing tools in the market? The question has sparked heated arguments and debates among digital marketers. 

In today’s constantly evolving time of digital marketing, it is daunting for marketers to come up with new strategies and win the market. As new platforms continue to emerge every day – digital marketer has to struggle to stay ahead of their competitors. 

While a few of these social media marketing tools are quite popular, some lesser-known tools perform pretty well. To keep up with the pace in the digital marketing industry, it’s time to review and stay updated with the latest tools.

Here is a shortlist of social medial marketing tools that every marketer should use in 2021. These tools will help you automate, analyse and optimize your social media campaigns on Facebook, Twitter, LinkedIn, Pinterest and Instagram.  

Content Creation/Graphic Designing

Digital marketing experts need graphic design and content creation tools to create social content and ads in an attractive way to get the attention of viewers and get clicks. 

If you don’t want to waste time on creating eye-catching designs for social media marketing or other promotional activities, you should consider using the below tools - 

1. Canva

Canva is a simple and yet powerful graphic designing tool. It allows you to make – logos, social media creatives, display banners, brochures, digital reports, flyers etc. 

You don’t need any technical skills to work on Canva. It is pre-built templates that can be used to create effective and appealing designs. 

Features –

• Unlimited stock images
• Social media templates
• Drag & drop editor
• Library of fonts
• Themes for every occasion
• Custom templates

  Pricing – 

Canva is available for FREE. If you want to avail the benefits of additional features, you can opt for a premium version at $12/month. 

2. Crello

Crello is another FREE graphic designing tool that helps create visuals for social media, web sites and print. With more than 30 formats and 10,000+ templates, once can create stunning graphics. Build amazing visual branding concepts with ready-made templates and millions of high-quality photos. 

Features – 

• Easy drag and drop editor
• Multiple video formats
• 300+ free fonts
• Beautifying images

Pricing – 

Crello can be available for FREE with limited options. The Pro version starts at $7.99/month with unlimited features. 

Video Creation

Videos play a very important role in digital marketing and online advertising. If you have not yet started using videos for marketing, you have to jump on the bandwagon. Here are some easy video creation tools for digital marketers – 

3. Wideo

Video making and editing are much easier with Wideo. Founded in 2021, this online platform allows you to create animated videos. From personalizing your presentation to product demo, you can do a lot with Wideo. Several pre-built templates in Wideo help you get started in just a matter of minutes. 

Features – 

• Drag and drop elements
• Animation speed control
• Scene and video preview
• 80+ pre-built templates
• Object searching and more

Pricing – 

Wideo has FREE and Paid Plans. With the FREE plan, one can create short videos up to 45 seconds. The PAID plans range from $9 to $39/month with unlimited features. 

Display Retargeting

Retargeting or remarketing is a form of online advertising that can help you keep your brand in front of the target audience even after they leave the website. Retargeting tools help companies to convert 98% of their customers. 

4. Adroll

It is AI-driven marketing software that has access to advertising partners like – Google, Yahoo, Bing, Facebook Exchange and Twitter. It also offers a CPM pricing model that maximizes the benefits for the advertiser. The advertisers can easily manage ads, generate reports and do customer segmentation on the dashboard. 

Features -    

• Personalized ads and retargeting
• Cross-device reach
• Social targeting and segmentation
• In-app targeting

Pricing – 

The cost is based on the percentage of media spend. 

Website Analytics

Website analytics tools help you analyse the traffic to the website with ease. It also helps you organize the data accurately and use the insights to understand the behaviour of your target audience. 

For many digital marketers, it is a go-to platform to organize information into reports with different breakdowns. Besides, the data is used for CRM in different ways. A good web analytics tool will tell you how many visitors your site has had over some time.  

5. Google Analytics

Google Analytics is a free tool to analyse traffic to your website and understand customer behaviour, their location, time spent on the website, which pages they navigated and so on. It helps you track your adverting ROI, social networking sites, applications, videos and many more to better understand your customers.

Features – 

• Campaign traffic measurement
• Audience reports and goal tracking
• Custom reports and analytics data
• Track goals and website conversions

Pricing – 

Google Analytics is available for FREE.

Social Media Management

Social media management is one of the important methods to grow your social presence. With the help of social media management tools, you can bring social messages from multiple networks. From scheduling the posts to measuring KPIs, social media marketing tools can ease your burden while improving online visibility.

6. Hootsuite

Hootsuite is a social media management tool that helps you manage multiple profiles and track your ROI. It allows you to monitor what people are saying about your brand on multiple platforms like – Facebook, Twitter, Instagram, Pinterest etc. If you want to manage the updates about your business on social platforms – you should start using Hootsuite. 

Features – 

• Schedule posts on multiple platforms
• Monitor the activity on multiple channels
• Engage and interact with your audience
• Cross-posting

Pricing – 

Hootsuite offers free as well as paid plans. The professional plan begins at $29/Month. 

7. Buffer

Buffer is a social media management tool that helps you schedule your posts on social networks and engage your target audience. This publishing tool helps you to increase engagement, reach and clicks – ultimately driving traffic to your website.  

Features – 

• Social profile sharing
• Profile management
• Analytics and insights
• Informative social analytics
• RSS feeds connectivity
• Multi-media format sharing

Pricing – 

The pricing of Buffer starts at $15/month. 

Content Curation

Digital marketers need to constantly fill their calendar with appropriate content to reach and engage as much as the audience as possible. It is always good to use some content curation tools that help you fill the gaps in content scheduling on social media. 

8. Scoop.it

It is a content curation tool that enables professionals and marketers to research and publish relevant content through its content curation platform. You can promote your curated content into regular email newsletters and reach a wider audience. 

From scheduling to promoting weeks-worth of social media messages – Scoop.it allows you to manage multiple content-related activities. 

Features – 

• Content suggestions
• Social sharing and newsletter
• Analytics and branding
• Website and mobile app integration
• Content hubs

Pricing – 

Scoop.it can be used for FREE. The Pro version is available at $14.99/month

All-In-One SEO

If you are looking for an extensive SEO tool with multiple functions from keyword research to rank analysis, the all-in-one SEO tools will help you. Each page and post on the website goes through an SEO analysis – and a detailed report is generated.  

9. SEMRush

SEMRush is an all-in-one-SEO tool for marketers and bloggers for competitor analysis, keyword research, link building, page rank, and many more. It includes several tools across PPC, content marketing, social media marketing, SEO and many more. 

Features – 

• Analyze long-tail keywords
• On-page SEO checker
• Organic traffic insights
• Advertising research
• Backlink research
• Position tracking

Pricing – 

SEMRush offers three options for monthly subscriptions at the price of $119.95/month for PRO, $229.95/month for Guru and $449.5/month for Business plans.

Email Marketing

Email marketing tools are used by digital marketers to schedule, test, optimize and send bulk emails. These tools enable you to craft beautiful emails, automate the journeys and deliver personalized messages to nurture leads.  

10. Mailchimp

Mailchimp is one of the best email marketing automation tools that let you collect and segment email addresses based on the user’s activity, geographical location, cookies, and more. 

You can build stunning lead generation forms, landing pages, ads and more to grow your email database. With easy to use drag and drop builder, email templates and other features – you can send drip emails, welcome series, lead campaigns and many more. 

Features – 

• Automate bulk mails
• Pre-built email templates
• Detailed analytics
• Reporting dashboard

Pricing – 

It is available for FREE and the paid plans start at $9.99/month. 

Conclusion 

Social media marketing tools help you promote your business effectively on social media and drive more traffic to your website. 

Use the above Social media marketing tools to find more content, schedule posts at a perfect time, measure the effectiveness of campaigns, drive more traffic to your website and measure your ROI. 

Additionally, they will give you actionable insights to improve online visibility.