Top 10 Tools used for Social Media Marketing

Last updated at 14-06-2023

Description:

When it comes to being on the top of social media searches and maintaining position, social media marketing is a necessity for every brand and the marketers must be on their toes performing all their social media marketing tasks.

And when we say social media marketing tasks, it's not just creating and publishing content but, monitoring, analyzing, reporting, securing, and more. Well, the commitments are pretty hectic to be fulfilled but thankfully, marketers do have a bunch of help to take from social media management tools.

Why do you need Social Media Marketing Tools?

To connect with targeted consumers, marketers do need to have a social media presence where people spend most of their time nowadays. These platforms offer required exposure to brands and their services and it's also the simplest way to connect with customers directly. 

And to achieve the same you being a marketer need to streamline your workflow, social media marketing tools are the one helping you all around. They save you a handful of time and ensure that the content you are putting online is qualitative and reaching the right audience at the right time. So, you need social media marketing tools for,

• Streamlining your workflow
• Managing multiple social media accounts at once
• Saves a lot of time
• Helps to create posts, monitoring and analysing them.

Today, marketers have tools for each task like lead generation tools, content curation tools, monitoring and sharing tools, graphics tools, content creation tools, analytical tools, security tools, buyer persona tools and filtering tools. But, it's not that easy selecting the right marketing tools for yourself when you have lots of options available out there. Well, you can take help with this one too! 

Top 10 Tools used for Social Media Marketing

Here is a list of top 10 tools used today for social media marketing that is easy to handle and helps you to crack social media marketing with ease.

1. Tailwind:

The first and foremost requirement to Social Media Marketing is Content and the best tool for Content creation used by social media marketers today, all around the globe is Tailwind.

Tailwind is an end-to-end, social media marketing tool for achieving brand exposure and organic growth on platforms like Pinterest and Instagram.

Top features:

• Bulk-upload posts and schedule them.
• Hashtag-finder feature provides insights about hashtags that are best for your posts
• Instagram UGC (User Management Content) management
• Pinterest content promotion
• Pin multiple boards at once 
• Provides Instagram and Pinterest performance to analyze your growth and amplify your reach
• A browser extension for a shortcut, just in two clicks.

You can try this tool for free. Moreover, it offers three different monthly plans that are quite affordable.

2. Hootsuite:

Hootsuite is your content curation tool that helps you manage end-to-end social media content of almost all your social media platforms from a single dashboard. This marketing tool helps you with creative content ideas, running ads, schedule their postings, and analyse the results. Also, it allows marketers to listen in and monitor social conversations about their brands and niche.

Apart from its multi-use feature, Hootsuite is also popular for its amazing and inexpensive plans that start from a free trial to $29, $129, and $599 per month.

3. Agorapulse:

Once you have curated and posted your content over your social media platforms, now it's time to analyse the result by the best known social media analysing tool, i.e. Agorapulse. This tool has numerous features like,

• In-build CRM that helps with assigning tasks to the team and managing customer past conversations.
• Scheduling, responding, and reporting features for multiple social media platforms.
• Benefits like Competitor analysis at a very affordable price.
• Features to run contests, quiz, and promotions on social platforms.
• Editorial calendars.
• Monitoring tool helps you monitor hashtags and places on Instagram, find Facebook page mentions, and keyword research over Twitter.

Agorapulse offers only a 14-day free trial to its users but its Medium, Large, and X-Large plans are quite inexpensive.

4. Animoto:

Animoto is a professional video-editing tool that is best for marketers on social media. It has a great storyboard template, a simple drag-and-drop design that makes editing, beginner-friendly.

It has a great variety of filters that suits your editing style. You can also create your marketing video ad from scratch using Animoto’s blank canvas. A tool like Animoto can help you satisfy a larger number of audience for a longer period.

Top features:

• Beginner's friendly.
• Attractive templates, themes, and stock music (royalty free or no copyright).
• Text overlays.

Pricing:

Available for a free trial and multiple-use plans are available for personal use, professional and business use.

5. Sprout Social:

Sprout Social is an all-in-one tool with numerous features like social listening, analytics, engagement and many more built to fit any organization. This tool also lets you find, join, manage and track online conversations with your audience. This tool also helps you plan or schedule your content with just a click.

Besides its top features including multi-level access to all social media platforms in one tool, it   

has inexpensive plans starting with a 30 days free trial period to $99, $149, and $249 per month for an individual. 

6. MeetEdgar

MeetEdgar is a schedule-and-post social media tool that lets you organize your posts by category and post according to your schedule. After posting your scheduled queues, it starts recycling older updates automatically. It also gives you the best suggestion about posts that you can create from what's trending currently.

Top features:

• Schedule your posts 
• Schedule categories wise
• Recycles older content automatically
• Suggests best posts to create from what's trending

It is available for a fixed price of $49/month.

7. Oktopost:

Oktopost is the only social media marketing tool that is uniquely designed for B2B enterprises for generating leads through social media.

Top Features:

• Scheduling posts on various platforms and measuring its effectiveness from one dashboard.
• Tools to manage large social media teams and measure social media activities.
• Content curation feature available.
• Offers detailed analytics and reports.

8. Sendible:

Sendible is a leading social media management tool for agencies with several clients. It allows its users to customize their dashboards according to their branding and to attract more and more new clients. Being a sensible client, you can engage with your audience, schedule updates, monitor your activity on Facebook, Twitter, Pinterest and blogs/publishing websites.

Top Features:

• Offers its clients with impressive integrations like royalty-free image search, YouTube search and Canva graphics editor.
• Offer users with RSS Auto Posting feature
• It keeps the past conversations you had with your users.
• It integrates with Google Analytics to help you see how your social media and email campaigns are helping to increase your websites’ traffic.
• You can go for a free trial period before actually buying the monthly plans.

9. Buffer:

Buffer is a marketing tool recognized to plan, schedule and post your content automatically to all your social media handles with just a click. This tool will help you save time and effort by providing detailed insights into your social media performances and valid marketing strategies. 

You can also add it as a browser extension which will make all the process easier with just a few clicks.

With its streamlined management system, team collaboration facilities and sorted functionality, it is a recognised tool for any organization with a free trial period of 14 days and $15, $99, $199, and $399 per month for business professionals.

10. IFTTT:

IF This, Then That. It is a simple tool that lets you take certain actions when another action is performed. It lets you manage multiple accounts simultaneously since posting regularly on several marketing channels can be difficult.

Some examples of its uses are:

• Get an email when you’re mentioned on Instagram
• Set a reminder when you’ve used Instagram for 30 mins

So, it makes you more organised while marketing on social media, especially if you like to get a reminder for your schedules or certain actions.

And the best part is: it's free.

So, these are the top 10 social media tools that you can use to ace your social media marketing. Along with them, you can also go for tools like Followerwonk, Twitter Analytics, Facebook Analytics, BuzzSumo, Tagboard, SocialOomph, Brand24, Feedly,