What is SEO

As described before SEO stands for Search Engine Optimization – a practice that improves the search visibility of your website on all the major search engines like – Google, Yahoo, Bing, Rediff etc.

SEO can be categorized into on-page SEO and off-page SEO. Both the on-page SEO and off-page SEO aim to make your website search engine friendly and trustworthy.

Some of the important activities associated with SEO include – creating informative and valuable content, optimizing content around the keywords, building backlinks and so on.

The above image shows the search results for the search query “what is SEO”. As you can see in the image, the page - https://moz.com/learn/seo/what-is-seo is surfaced above all.

This means the page has higher visibility on search engines compared to other pages on similar topic/niche.

For your website to be ranked on top of other pages, it should be optimized in terms of both on-page and off-page factors.

When your website is ranked for a specific keyword, you will get FREE traffic to your website every month.

The better is the visibility of your website, the better are the chances of attracting leads and prospects.

In short, Search Engine Optimization (SEO) is the technique of enhancing a website – so it will appear in top positions in organic search results.